Fashion

Heidi Klum Launches Sexy French-Inspired Lingerie Collection

New York Smash Magazine  

A Corps Perdu A Corps Perdu
Eau De Rose Eau De Rose
Heidi Klum Intimates Delicatesse Heidi Klum Intimates Delicatesse
Heidi Klum Intimates Elegance Du Soir Heidi Klum Intimates Elegance Du Soir
Heidi Klum Intimates Imprime Vichy - French Inspired Lingerie Heidi Klum Intimates Imprime Vichy - French Inspired Lingerie
Heidi Klum Lune De Miel Bridal Heidi Klum Lune De Miel Bridal
Heidi Klum Intimates Bras Heidi Klum Intimates Bras
Heidi by Heidi Klum Intimates Lingerie Set Heidi by Heidi Klum Intimates Lingerie Set
Heidi Klum Intimates Mood Board Paris Heidi Klum Intimates Mood Board Paris
Heidi Klum Intimates Mood Board Provence Heidi Klum Intimates Mood Board Provence
Heidi Klum Intimates Mood Board St. Tropez Heidi Klum Intimates Mood Board St. Tropez

Few celebrities are considered a “brand” in their own right — Heidi Klum is definitely one of them. The supermodel, designer, television personality and Emmy-Winning host of Project Runway is adding another facet to her already dynamic career; her lingerie line, Heidi Klum Intimates, recently launched in the U.S. On March 13, Klum will celebrate the launch in person at Bloomingdale’s in New York. 

The collection blends a unique combination of exotic, classic and bold elements with the natural elegance and sensuality of French design. Inspired by a romantic journey through France, selected lingerie pieces exude the beach feeling in St. Tropez and the French Riviera. Bras and panties are adorned with Moulin Rouge-inspired Parisian flair and sexy burlesque-style corsetry in sultry deep purples and rich Bordeaux. Lingerie pieces are woven with indulgent silk fabrics, chiffons and satins, with pops of floral, vibrant turquoise, navy blues and sunny yellow highlights. Despite their artful execution and delicacy, Klum’s lingerie is comfortable enough for daily wear, according to brand reps.

Note: We’ll follow up soon with our personal experience of the collection!

An iconic Victoria’s Secret model with a goddess-like physique, Klum is the face and Creative Director of Heidi Klum Intimates, a brand by Bendon, a global intimate apparel group. 

Design Inspirations

  • Paris’ famous Ladurée: Sugary soft pastels combined with fragile, feminine laces.
  • The rolling hills of Provence with its rich greenery combined with lavender and golden highlights.
  • In France, April comes alive with a burst of fresh nectarine, candy pinks and deep grey blues. The colors are bold and exciting and are combined with delicate floral laces.
  • St. Tropez on the French Riviera: Sunshine and French extravagance expressed through vibrant turquoise, navy blues and highlights of bright yellow. The collection toys with classic French colours in red, white and blue with a focus on seaside nautical prints combined with romantic laces.

The official launch party will occur at Bloomingdale’s on 59th Street. The first 100 people to make a purchase from the collection will get to meet Klum and have their picture taken with her.

Heidi Klum Intimates Bloomingdale’s Launch Event With Heidi

When: Friday, March 13th
Noon – 2 p.m

Where: Bloomingdale’s, 59th Street

Intimates on 4th Floor

1000 3rd Ave, New York, NY, 10022

Web: http://heidiklumintimates.com