Drinks & Dining

Largest Asian Food Festival In North America Returns To NYC

New York Smash Magazine  



Asian food lovers can get their foodie fix this June with month-long dining deals followed by a massive outdoor food festival honoring the culinary arts of Asian and Asian-inspired cuisine and flavors.

“This festival is the perfect introduction for New Yorkers and tourists to experience truly authentic Asian cuisine and culture.” – Jan Jekielek, co-curator of Taste Asia

Taste Asia Food Fest, the largest Asian food festival in North America, is a free two-day outdoor foodie event on June 26th and 27th in the heart of New York City (Times Square, 43rd and 44th streets on Broadway).

Thanks to fully-equipped outdoor kitchens, the festival will showcase expertly-concocted dishes by Michelin-starred chefs Hemant Mathur (Haldi, Chola), Joe Isidori (Chalk Point Kitchen, Black Tap Burgers), Japanese Iron Chef Yuji Wakiya (KOA), Terry French (Food Network’s World Extreme Chef 2012), Beat Bobby Flay veterans, Brian Tsao (Mira Sushi) and Esther Choi (Mokbar), and Barret Beyer (Hell’s Kitchen 11, Cutthroat Kitchen).

In addition to the two-day festival, there will be Asian dining deals available throughout the month of June, as well as other festivities such as the Best NYC Asian Restaurants’ contest, where voters can weigh-in on their favorite Asian restaurants.

Get event details below.

Taste Asia Food Fest Largest Outdoor Asian Food Festival

Taste Asia Food Fest will take place on June 26th and 27th in Times Square, NYC. Additional festivities and Asian dining deals will take place throughout June. Learn more at www.tasteasia.org.

“This festival is the perfect introduction for New Yorkers and tourists to experience truly authentic Asian cuisine and culture – especially at the 7th Annual International Chinese Culinary Competition on June 27th. But we go further—our roster across Asian cuisines this year is comprised of some of the most talented culinary masters, and with this added star power we expect to double our numbers from last year,” Jan Jekielek, co-curator of Taste Asia, told New York Smash. “One of the most exciting aspects of our festival this year is our inaugural Best NYC Asian Restaurant contest, which kicks off on June 1st, where voters have the power to crown their favorite Asian dining destinations in NYC. You won’t want to miss the live announcements of the winners on June 26th!”

For those who want to take the Asian feasting to the next level, there will be an extravagant luncheon with Chef Hemant Mathur and Surbhi Sahni ($200 per ticket) and a James Beard dinner with Chef Zizhao Luo ($200 per ticket).

Event Details

WHAT: Taste Asia Food Fest, the largest Asian food festival in North America
WHERE: Two-day outdoor food festival takes place in Times Square (43rd and 44th streets on Broadway), New York, NY. 
WHEN: Two-day outdoor food festival on June 26th and 27th. Dining deals available throughout June.


Highlights
Best NYC Asian Restaurants contest: The contest will give voters the chance to weigh-in on their favorite Asian eateries in the city.
7th International Chinese Culinary Competition: Sichuan’s fiery-tingly plates to the Northeast’s most hearty dishes; Watch chefs fire up their woks and battle it out in Taste Asia’s fully equipped, outdoor kitchens.
Dumpling Making & Eating Contest: Hosted by Cathy Erway, celebrated author of The Food of Taiwan and The Art of Eating In. Watch as New Yorkers compete for the “Dumpling Master” crown live on the Taste Asia stage.
A ticketed luncheon and VIP feast will be held on June 28th at the James Beard House: Featuring classic Asian dishes from Chef Zizhao Luo, winner of the 2011 International Chinese Culinary Competition.


LEARN MORE/GET TICKETS: www.tasteasia.org.