Events & Nightlife

Moleskine and (RED) Launch #oneREDday Campaign For AIDS Awareness

New York Smash Magazine  

Moleskine(RED) Collection

(MOLESKINE)RED Special Edition #oneREDday Collection is available in stores now. Each product sold will donate 5 percent of the suggested retail price to the Global Fund to fight AIDS.

Last night at the Park Hyatt in New York, celebrities and influencers celebrated the official launch of #oneREDday, an exhibit and widespread campaign to spread awareness about the fight against AIDS.

#oneREDday is a partnership between (RED), a licensed brand that seeks to engage the private sector in raising awareness and funds to help eliminate HIV/AIDS, and Moleskine, producer of legendary notebooks and planners.

The campaign calls for individuals everywhere to imagine, capture and share what they would do if they had “#oneREDday” to raise awareness and rally people around the AIDS fight.

To raise money for the fight against AIDS, (RED) and Moleskine released a new (MOLESKINE)RED Special Edition #oneREDday Collection, featuring a Classic Red Hard Cover notebook, Daily Planner, Click Pen and Luggage Tag. Available in stores now, each product sold will donate 5 percent of the suggested retail price to the Global Fund to fight AIDS.

Meanwhile, a #oneREDday exhibit is now open at The Avenue at Park Hyatt New York, showing what leading thinkers, entertainers and creative minds would do if they had ‘one (RED) day’ to raise awareness around the fight against AIDS.

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Sanjay Gupta #oneREDday

Dr. Sanjay Gupta’s #oneREDday submission.

The exhibit presents submissions from artist Futura, AIDS activists Jake Glaser and Christopher Wilding, HIV co-discoverer Dr. Gallo, Grammy-award winning producer Ryan Lewis, chefs Mario Batali and Sebastien Archambault, Dr. Sanjay Gupta, Biz Stone, fashion designer Charlotte Ronson and others.

About #oneREDday Campaign and Exhibit

  • The #oneREDday exhibit is located at: The Avenue at Park Hyatt New York, 153 West 57th St, New York, NY 10019.
  • Entry is free of charge.
  • The exhibit is open around the clock through World AIDS Day, Dec. 1, 2014.
  • The #oneREDday campaign is live online via where additional contributors include Kelly Bensimon, Nina Agdal, Tig Notaro, Charlotte Ronson, Prabal Gurung and others.
  • For more information about the (MOLESKINE)RED Special Edition #oneREDday Collection , go to